Reconsider hiring content marketing agencies that use auction/bidding systems to assign writers work . . .
Dang you, Joe Pulizzi! You and your Content Marketing Institute . . .
Create content that speaks to the whole organization involved in the purchasing decision . . .
Even B2B stories can sing a narrative arc that includes danger, a hero, a villain and even the mentor . . .
Yep, I borrowed a chilling line from Liam Neeson’s character in the film “Taken” . . .